Hunt's Food Group
Sherborne / South
Wholesale Sector
Deliverables
Logos
Branding
Photography
Website
Brochures
Flyers
Depot signage
Lorry Fleet Wraps
Uniforms
THE COMPANY
Hunt's Food Group, a family-run enterprise founded in1912 by Charlie, initially sold ice cream at Blackmarsh Farm. Today, it distributes over 10,000 products across southern England. With multiple depots and brands, the company caters to a diverse range of sectors, including schools, restaurants, shops, and hotels.
Since joining the marketing team in 2021, the company has implemented a comprehensive rebranding across all platforms while continuing to operate, including the production of monthly promotions.
THE LOGO
Drawing inspiration from the original logos of the family business, the Hunt's name has become a recognisable throughout the South of England, alongside its logo.
In the rebranding process, the goal was to preserve this family heritage while modernising the logo for versatile use across various platforms.
The updated colours and fonts not only brighten the brand but also simplify its application in any medium. The selected fonts prioritise legibility and versatility, catering to the diverse audience that Hunt's Food Group serves across different sectors.
PHOTOGRAPHY
Hunt's places significant emphasis on its presentation and the products it offers. Therefore, we focused on conducting as much in-house photography as possible, rather than relying on stock images from our extensive supplier network.
The key aspect of our photography is to create a diverse range of images suitable for various platforms, including the website, social media, and internal newsletters.
Our goal was to capture and edit images that enhance the brand, whether showcasing the new fleet or providing product shots for the Trade Price List Brochure cover.
FLYERS & BROCHURES
Hunt's Food Group offers a diverse array of printed materials, including advertisements, trade show flyers, monthly promotional brochures, and annual Trade Price Lists, ensuring there's always something fresh to create.
The main challenge is to design in a way that integrates supplier images and advertisements seamlessly into the brochures, avoiding any disjointedness in the overall look. This requires us to maintain simplicity and stay true to our brand while showcasing our identity on key covers and proprietary advertisements.
WEBSITE
Back in 2021, Hunt's Food Group website was disjointed and offered very little freedom and information for its customers.
We set about using a new platform which gave us control over what we could add. The overall vision was to become a one stop shop for its customers, and then allowed us to advertise what we need as a business.
This was achieved with expanding the site with much more information for potential new customers, as well as being able to provide insights, as such maintaining the sense of a family business, and an emphasis on communication. The website will then be updated to also provide an online ordering platform which will seamlessly combine and bring Hunt's into the modern era.
MISCELLANEOUS
When embarking on the soft launch of the rebrand, we knew each aspect would trickle through.
This came in the form of uniforms, depot graphics, lorry and van wraps, pos and more. This is where the simplicity of the brand came into its own, allowing us to work alongside signage teams on large scale graphics. The importance for this was legibility, especially for the Lorries across the South of England, travelling at high speed.