QUEENSWOOD
Sherborne / South
Wholesale bulk and pre pack natural foods
DELIVERABLES
Branding
Photography
Website
Flyers
Lorry Fleet Wraps
Point of Sale
THE COMPANY
Located in Bridgwater, Somerset, Queenswood Natural Foods offers a variety of natural bulk, pre-packaged, and wholesale options. This required a comprehensive rebranding across multiple platforms, including websites, event, social media, trucks, and depots, among others.
Queenswood meticulously chooses the finest natural ingredients, snacks, grains, and more. It was essential for this quality to be reflected in the branding, ensuring that Queenswood's message resonates clearly with its customers. This is achieved through the brand's imagery, photography, and colour palette.
PHOTOGRAPHY
The photography taken for Queenswood was all taken with brochures in mind. The idea was to show off the products and allow us to create a cover each month. Showing off the vast range of products along with the simple, quality ingredients was the intention of this.
FLYERS
Flyers were to be created to distribute across shop owners and wholesale customers. This primarily means focusing on the pre pack arm of the business, as these would be sold in stores. The largest challenge is focused on the recyclable/sustainable materials used to package these products, as a large concern was on the packagings environmental impact of a natural business. We did this by sharing the facts and the research done by the business.
WEBSITE
A very simple website was to be created as a hub for communications, as the business largely operates through Hunt's Food Group's online ordering platform.
Acting as a trade information hub for potential clients, as well as useful information such as distribution area for customers to locate some of Queenswood's fantastic products.
MISCELLANEOUS
A range of POS was to be created for Queenswood's zero waste stations, which were installed in many stores. The stores would then be visited for a set up so the brand would be presented exactly as we wanted it to be.
Trade shows are an important aspect of the business, and most of these shows comes is in the form of free samples. Our aim was to provide simple backdrops set in lightboxes to stand out. The products would do the talking, so we just wanted simple call to actions and clear branding for the business.
Finally in terms of large scale graphics we created Lorry graphics. These once again focused on simple graphics and information, informing the public at high speed and leaving now doubt what the business offers.